INFLUENCE OF PRICE DISCOUNTS ON CUSTOMER BUYING DECISIONS

Authors

  • Tutor: Omar Ashurbaev
  • Student: Ibrohim Mirsaidov

Keywords:

Price discounts, consumer behavior, customer decision-making, perceived value, urgency, sales promotion.

Abstract

This article explores the influence of price discounts on customer buying decisions, focusing on how discount strategies impact consumer behavior and purchasing patterns. The study identifies key psychological and economic factors that drive customer responses to price reductions. It also examines the role of perceived value, urgency, and social proof in shaping decisions. Through an analysis of existing research and real-world examples, the article highlights the advantages and potential risks of excessive discounting for businesses. Suggestions for implementing effective discount strategies are also provided.

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Published

2024-12-28

How to Cite

Tutor: Omar Ashurbaev, & Student: Ibrohim Mirsaidov. (2024). INFLUENCE OF PRICE DISCOUNTS ON CUSTOMER BUYING DECISIONS. Innovative Technologica: Methodical Research Journal, 5(12), 103–106. Retrieved from https://it.academiascience.org/index.php/it/article/view/671

Issue

Vol. 5 No. 12 (2024): it.academiascience

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.