BRANDING OF INNOVATION IN BUSINESSES

Abstract

Purpose of this study detail of the concept of innovation and innovation in enterprises aimed to explain how they are implemented. Innovation as it is known today, had ceased to be an issue dealt with only in universities, businesses and even became a concept that gives importance to the politicians. Globalization has led to the globalization of world trade. Increased competition between the countries, however,many countries have been competing in the market. In this case, competition,“technological competition, and low-price competition as" indicate for the effect.