Dr. Monther Khudher Yaqoob Al-Muhtadi and Awat Hikmat Ismail, “TOURISM SERVICE MARKETING AND ITS IMPACT ON IMPROVING TOURISM REALITY (An explanatory study of a sample of customers who visit Al-Sadeer Tourist Complex in the city of Mosul)”, Inn. Tech., vol. 3, no. 05, pp. 19–33, May 2022.