ADVERTISING: LANGUAGE TOOLS AND SPECIAL CREATION TECHNIQUES

Authors

  • Ulmasova Dilobar 2nd Year Student of the Faculty of Russian Language and Literature Kokand State Pedagogical Institute
  • Polovina Larisa Vladimirovna Scientific Supervisor, Department of Russian Language and Literature Kokand State Pedagogical Institute

DOI:

https://doi.org/10.17605/OSF.IO/XYMZN

Keywords:

advertising, advertising text, modern Russian language, tropes, comparison, antithesis, epithet, metaphor, hyperbole, personification, periphrasis, imagery, brightness, conciseness, syntactic dissection, verbal text, slogan.

Abstract

The article is devoted to advertising. It reveals the concept of "advertising language", the main purpose of which is to interest a large number of people to purchase a product or service. The development of the advertising language goes hand in hand with the development of the literary language. The article analyzes the means and techniques of creating advertising texts.

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Published

2023-03-26

How to Cite

Ulmasova Dilobar, & Polovina Larisa Vladimirovna. (2023). ADVERTISING: LANGUAGE TOOLS AND SPECIAL CREATION TECHNIQUES. Innovative Technologica: Methodical Research Journal, 4(03), 252–258. https://doi.org/10.17605/OSF.IO/XYMZN

Issue

Vol. 4 No. 03 (2023): it.academiascience

Section

Articles