TOURISM SERVICE MARKETING AND ITS IMPACT ON IMPROVING TOURISM REALITY (An explanatory study of a sample of customers who visit Al-Sadeer Tourist Complex in the city of Mosul)

Abstract

The topic of marketing tourism services is essential concerned with tourism organizations, which significantly impacts the revitalization and improvement of the tourism movement in Iraq in general. the main problem of research shows the weak interest of the relevant authorities in the tourism sector to improve the tourism reality and develop it in tourist resorts, hotels, restaurants and resorts in general, and the current research aims to identify the concepts of tourism and tourism service and its types as well as to verify the hypotheses of the varying response of individuals who are encouraged towards  Research variables, the descriptive and analytical approach to research variables has been used to reach the desired results through the use of repetitions and measuring other positions across weights (very good, good, acceptable, weak, very weak), and the research reached a number of conclusions, the most important of which was "The Tourist Al-Sadir Complex is well known in Iraq and outside Iraq, meaning that the services provided can attract as many tourists and visitors as possible even from outside Iraq" and as for the proposals we note the most important " of the best " It provides integrated services and is well provided in accordance with tourism standards."